Autumn 2007: The dawn of a new school year brings 44 students together to explore unknown territory--English I Pre-IB. Together, they discuss themes of distant worlds and techniques of masters in certain crafts to ensure the survival of their colony. They build a trusting community through reading ancient texts and by documenting their own expeditions. Here stand their struggles, comtemplations, nuances, and legacies--both individual and collective. Read, respect and reflect!
Thursday, December 13, 2007
All State commercial
This is an All State insurance commercial. Do you notice ethos, pathos, or logos? Comment to this post with your reaction.
I believe this is an example of logos. The little bit of talking said at the end could be counted as a persuasive argument, but I chose this also becuase neither of the other two choices seemed to fit as well as logos.
This commercial is an example of logos because it uses both speaking and dramatization to persuade the audience. The speaking at the end proves a truth that you need insurance and persuades any viewers that are not convinced of that point.
I believe this is an example of logos aswell as pathos. I agree that this can be an example of logos by persuading the audience through consequential action that All State is the best brand for car insurance. I also believe that this could be pathos because they are using 'stiring of emotions' through a car chase being very intense and action pact to sell the product.
I agree with psyche. I think this commercial is an example of pathos and logos. It is an example of pathos because when the guy falls into the water, it stirs your emotions. It makes you scared and sad for the person. I also think it is an example of logos because at the end the speaker persuades you to get All State insurance as a result of what happens in the end.
I believe this commercial demonstrates all three textual strategies: ethos, pathos, and logos. Ethos refers to the trustworthiness of the rhetor, or in greek, the "teacher". In order to create ethos, the author/speaker must have knowledge of the issue, have the best interest of the audience in mind, and ultimately, strive to build a relationship with the audience. This commercial indeed places the best interest of the audience in mind, as its punch line is "Are you in good hands?" Although Denzel Washington does not actually loom into focus, his deep, firm tone as he recites, "Now would be a good time to have accident forgiveness" helps to present Allstate in an authoritative and knowledgable manner. Pathos, an appeal to the audience's emotions, occurs in a heartpounding car chase that results in a car falling off a building. As the scene builds suspense, anxiety, and ultimate dread, Denzel's reasurring voice restores calm. The fine small words that appear beneath the Allstate logo, "You're in good hands" serves to reasurre potential customers of allstate's reliability. As it begins with the contraction "you're" and possesses only monosyllabic, generic words, this phrase suggests a cliental of "average joes," contrary to Denzel's all-knowing, dignified self-presentation. Also, the fact that this phrase occurs right after the question "Are you in good hands?" creates a feeling of almost sheepishness in viewers. Lastly, logos is present in the commercial to appeal to the audience's logic and reason. Denzel's voice reinforces credibility of the Allstate company. Also, the systematic car chase demonstrates a logical flow of ideas. The car speeds, nearly hits another, and falls off the side of a building in an effort to avoid collision. Naturally, audiences will agree with the logistics behind the car chase, thus, most likely also agree that Allstate holds the same reasoning. The audiences will then justify Allstate's claim, that it is the answer to "accident forgiveness."
5 comments:
I believe this is an example of logos. The little bit of talking said at the end could be counted as a persuasive argument, but I chose this also becuase neither of the other two choices seemed to fit as well as logos.
This commercial is an example of logos because it uses both speaking and dramatization to persuade the audience. The speaking at the end proves a truth that you need insurance and persuades any viewers that are not convinced of that point.
I believe this is an example of logos aswell as pathos. I agree that this can be an example of logos by persuading the audience through consequential action that All State is the best brand for car insurance. I also believe that this could be pathos because they are using 'stiring of emotions' through a car chase being very intense and action pact to sell the product.
I agree with psyche. I think this commercial is an example of pathos and logos. It is an example of pathos because when the guy falls into the water, it stirs your emotions. It makes you scared and sad for the person. I also think it is an example of logos because at the end the speaker persuades you to get All State insurance as a result of what happens in the end.
I believe this commercial demonstrates all three textual strategies: ethos, pathos, and logos.
Ethos refers to the trustworthiness of the rhetor, or in greek, the "teacher". In order to create ethos, the author/speaker must have knowledge of the issue, have the best interest of the audience in mind, and ultimately, strive to build a relationship with the audience. This commercial indeed places the best interest of the audience in mind, as its punch line is "Are you in good hands?" Although Denzel Washington does not actually loom into focus, his deep, firm tone as he recites, "Now would be a good time to have accident forgiveness" helps to present Allstate in an authoritative and knowledgable manner. Pathos, an appeal to the audience's emotions, occurs in a heartpounding car chase that results in a car falling off a building. As the scene builds suspense, anxiety, and ultimate dread, Denzel's reasurring voice restores calm. The fine small words that appear beneath the Allstate logo, "You're in good hands" serves to reasurre potential customers of allstate's reliability. As it begins with the contraction "you're" and possesses only monosyllabic, generic words, this phrase suggests a cliental of "average joes," contrary to Denzel's all-knowing, dignified self-presentation. Also, the fact that this phrase occurs right after the question "Are you in good hands?" creates a feeling of almost sheepishness in viewers. Lastly, logos is present in the commercial to appeal to the audience's logic and reason. Denzel's voice reinforces credibility of the Allstate company. Also, the systematic car chase demonstrates a logical flow of ideas. The car speeds, nearly hits another, and falls off the side of a building in an effort to avoid collision. Naturally, audiences will agree with the logistics behind the car chase, thus, most likely also agree that Allstate holds the same reasoning. The audiences will then justify Allstate's claim, that it is the answer to "accident forgiveness."
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