Thursday, December 13, 2007

Sprint commercial

Watch this Sprint commercial featuring Peyton Manning. Does he use logos, pathos, or ethos? If so, in what way(s)? Comment to this post with your response.

http://youtube.com/watch?v=2G0loI0Jn5M

9 comments:

Aphrodite said...

I think this commercial is an example of ethos. I believe this because the commercial used a personal character to make the speech credible. Peyton Manning was the personal character that MasterCard used for the speech. Having Peyton do the commercial may have helped in persuading more people to get the Sprint phone.

Zeus said...

I believe that this commercial is an example of logos, ethos, and uses agora.

It is logos because the audience is being persuaded to buy this Sprint phone. His argument is a credible one because he is explaining all of its capabilities and functions. The information he gives is logical and coherent proving it is logos.

Also, it could be ethos because it's going so far off the path of ethos in the respect that everyone knows that it is Peyton Manning talking and that he has a fake mustache on that his credibility isn't lost, but maybe gained.

In addition, agora is used because of the setting in the commercial. It is in a garage, but the fact that we know it is Peyton Manning is enforced by the jersey he is wearing -- his own.

Hephaestus said...

I believe this commercial represents logos the best. Peyton Manning uses logic and reason to convince the consumer to purchase the phone.

Fate - Clotho said...

I think this commercial is an example of ethos. Peyton Manning is one of the most famous and best respected players in the NFL. Thus, his suppotring Sprint especially in an area relating to his turf (football), makes what is being said seem credible. People will believe what is said if someone well known and respected is saying it. Peyton Manning's support for Sprint and its angle towards football will persuade people to want Sprint.

tomhoven said...

I believe that the commercial is an example of ethos. Peyton Manning is trying to us another persons crebibility (himself) to make his aurgument about the Sprint phone agreeable.

Diana said...

I believe that this commercial is an example of Logos because the actor is trying to persuade the audiance to buy the new sprint phone using vaild reasons that would appeal to a certain group of people.

Demeter said...

I believe that this commercial is an example of ethos. They say how the Motorazor is a one of a kind phone with Sprint NFL mobile, and also that nothing beats it. Sprint is bragging when they state all of the features of the phone. Further more, they try to persuade more people to get the phone by having Peyton Manning make the commercial credible.

Ariadne said...

I think that this commercial is an example of ethos, Peyton Manning is a famous football player, so people believe what he is saying. Because of his character, his speech is credible.

Odysseus said...

This commercial is an example of ethos and logos. The man is introducing Peyton Manning as the personal character, demonstrating ethos. Also, he portrays logos to advice the audience to buy Sprint phones. In the man's speech, he uses persuasion to prove why buying Sprint is the best.